By Julia Christofor, Tobias Kollmann
With the ongoing dispersion of the worldwide electronic community and function advancements of data and verbal exchange applied sciences, resource-poor start-ups with on-line enterprise types have emerges in huge numbers. those corporations may be able to set up their competitve benefits throughout their nation forums early of their life-cycle and have interaction in overseas trade at a quick velocity. A elevated immediacy among the companies and the glabally obtainable shopper is saw.
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Extra resources for Antecedents of Venture Firms' Internationalization: A Conjoint Analysis of International Entrepreneurship in the Net Economy
1998). Witt and Rode (2005) expound on the challenges and the changed conditions of brandbuilding within a short time frame, which small firms dispose of upon inception. Kollmann and Suckow (2006) analyzed the brand-building process of E-Ventures also considering the significance of the domain name for market entry. 14 Which factors comprise the internationalization propensity of firms in the Net Economy? This research question holds two main aspects: First, what are the basic parameters of the first internationalization decision of a firm in the Net Economy?
International new venture theory ascertains that a global orientation of the entrepreneur is ubiquitous and the firm controls unique resources and uses alternative governance structures, for example in global and digitalized networks. However, with regards to the market entry strategies foreign location advantages, in the classical sense are not required and due to the characteristics of E-Ventures, organizational formation does not necessarily occur by the internalization of certain transactions.
1 Research Aims and Value of Research This study and its research questions are issue-driven (Buckley and Lessard, 2005), implying that the phenomenon of interest and the research contribution apply to an observation in firms. The main issue of internationalization propensity in the Net Economy is embedded in the hereto-described research context and object. The findings of this research are of value for various purposes and means: First, the study is motivated by a gap in the literature and lack of knowledge of the observed phenomenon.